Steam Link Shortener

Yes. Flyn redirects to the exact URL you paste, so any utm_source, utm_campaign, utm_medium, utm_content, or snr parameters on your store.steampowered.com link travel through untouched. Because the entire destination passes through the redirect, Steam still sees the same tracking it would from the raw link, and your Steamworks UTM analytics keep attributing wishlist adds and purchases to the right campaign.

Yes. Flyn logs every click in real time on the free plan, with country, device, browser, and referrer breakdowns on Pro. Steam's own UTM analytics only surface inside your Steamworks partner dashboard and only for wishlist and purchase events, so they cannot tell you which social post or streamer drove a click that did not convert. Flyn fills that gap by showing cross-platform click data the moment someone taps your link.

A Steam store URL carries the numeric app ID, the game's slugged name, and often a trailing snr site-navigation reference plus any utm campaign parameters you added. All of it helps Steam route and attribute the visit, but it turns a simple link into a long, forbidding string. Flyn hides that behind a short, memorable slug while preserving the full destination, so nothing about the visit changes.

Every Flyn link has an editable destination, so one short link can carry a whole launch. Point flyn.to/your-game at your wishlist-ready store page before release, swap it to the demo during a Steam Next Fest, then to the full app page on launch day, and later to a bundle or sale. The link in your pinned post, trailer, and Discord never changes, but where it lands always stays current.

No. This tool is for sharing Steam store links: your game's app page, a bundle, a package (sub), your wishlist campaign, and your developer or publisher pages. It has nothing to do with Valve's Steam Link app for streaming games to a phone or TV. If you are promoting a game on Steam and want a clean, trackable link to its store page, you are in the right place.

Yes, and it is one of the most common uses. Point a single Flyn link at your game's store page while wishlists are open, share it across every channel with a different slug or campaign tag, and watch which sources drive the most clicks. Combined with the utm parameters Steam reads for wishlist attribution, you get both the pre-click picture (Flyn's referrer and geo data) and the post-click picture (Steamworks wishlist adds).

Yes. Flyn Pro supports up to 3 custom branded domains, so your store links can go out as play.yourstudio.com/game instead of flyn.to. A branded link on your studio domain looks more credible in a press kit, a publisher newsletter, or a trailer end card, and it reinforces your studio identity at the moment a player decides to click.

Yes, every Flyn link includes a built-in QR code. Studios drop a scannable code to their store page on convention banners, business cards, demo-booth signage, and physical goodies at events like PAX or Gamescom. Because the Flyn link behind the code is repointable, you can print once and send scanners to the demo today and the full release next month.

Yes. Steam uses store.steampowered.com/bundle/{id} for bundles, /sub/{id} for packages, and /developer or /publisher pages for a studio's full catalog. All of them are ordinary public URLs, so Flyn shortens and tracks each one exactly like an app page. That lets you run a clean, trackable link to a season-pass bundle or your whole catalog, not just a single game.

Yes. Flyn lets you layer its own password or an expiry date onto the short link itself, which is handy for a private press-build announcement or a time-boxed launch-week discount link. Visitors must clear your gate before the redirect to Steam fires, and an expired link stops resolving, giving you control the raw store URL cannot offer.

They overlap but are not the same. A standard Flyn short link is a clean, trackable redirect that anyone can expand to reveal the Steam store destination. Cloaking keeps your branded flyn.to (or custom-domain) URL showing the whole time instead of revealing the full store URL. Flyn supports both, so you can pick a transparent redirect or a masked one depending on how you want the link to read.

No. Steamworks attributes wishlist adds and sales based on the utm parameters in the final store URL, not on how the visitor arrived. Since Flyn passes the entire destination through untouched, your utm_source and utm_campaign reach Steam exactly as written, and the partner dashboard credits the right campaign. Keep the utm tags on the URL you paste into Flyn and your Steam analytics stay intact.

No. Flyn is a full URL shortener that works with any link: Steam, your own website, YouTube, Etsy, affiliate links, PDFs, anything with a URL. This page just shows the Steam use case. Every feature here (click analytics, editable destinations, branded domains, QR codes) applies to every link you shorten.