Link glossary
Clear, no-jargon definitions of the terms behind link analytics, link management, and URL shortening. Each entry defines the concept, shows how it works, and links to the Flyn tool that puts it into practice.
Link analytics
Link analytics
Link analytics is the practice of measuring what happens after someone clicks a link: how many clicks it gets, who clicked (country, city, device, browser, and referrer), and when.
Click tracking
Click tracking is the technique of recording every time a link is clicked, together with details about the click such as time, country, device, and referrer.
Conversion tracking
Conversion tracking is measuring whether a click leads to a valuable action, such as a signup, purchase, or download.
Unique clicks vs total clicks
Total clicks count every click on a link, including repeats from the same person.
Link management
Link management
Link management is the practice of creating, organising, tracking, and controlling short links across a team or organisation.
Branded link
A branded link is a short link that uses your own domain instead of a generic shortener domain, for example go.yourbrand.com/sale rather than a shared short domain.
Link shortening
URL redirect
A URL redirect automatically sends a visitor from the URL they requested to a different destination URL.
Link alias (slug / back-half)
A link alias, also called a slug or back-half, is the part of a short link that comes after the domain, for example the spring-sale in go.yourbrand.com/spring-sale.
Put the glossary into practice
Create a branded, trackable short link free and see the analytics, redirects, and management these terms describe.