Retargeting Pixels

Overview

A retargeting pixel is a small tracking snippet from an ad platform (Meta, Google, TikTok, and so on). Normally it has to live on the destination website. Flyn fires it from the redirect itself, so any link you share, in a bio, an email, a post, or a QR code, becomes an audience-builder, even when you cannot edit the page it points to.

Who it's for

The feature shines whenever you drive traffic to a page you do not control:

• Affiliate marketers, build your own audience from traffic you send to merchant offers.
• Creators & influencers, retarget people who tapped your bio / description links.
• Social & agency marketers, turn organic post and DM clicks into ad audiences.
• Ecommerce / DTC, tag clicks from link-in-bio, email, SMS, and packaging QR codes.
• B2B, the LinkedIn, X, Quora, and Reddit pixels cover the B2B retargeting stack.

What it looks like

You manage pixels under Settings → Retargeting Pixels:

Set it up in the dashboard

1. Save a pixel

1. Go to Settings → Retargeting Pixels and click Add Pixel.
2. Pick the provider and paste its pixel / tag ID (see the table below for where to find it).
3. Optionally add a label, then Save Pixel.

2. Attach it to a link

1. Create or edit a link, then open the Advanced tab.
2. Under Retargeting Pixels, tick the pixel(s) you want to fire on that link.
3. Save the link. Done, every click now fires those pixels before redirecting.

Supported providers

Thirteen ad platforms are supported. Use the API provider value when creating a pixel programmatically.

Using the API

Pixels are a two-step model: create a saved pixel, then attach its id to any link via pixelIds. All pixel endpoints require a Pro or Lifetime plan.

Create a pixel

curl -X POST https://www.flyn.to/api/pixels \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "provider": "meta",
    "value": "123456789012345",
    "label": "Spring Sale"
  }'

{
  "pixel": {
    "id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
    "provider": "meta",
    "value": "123456789012345",
    "label": "Spring Sale",
    "created_at": "2026-06-30T12:00:00.000Z"
  }
}

Attach pixels to a link

Pass pixelIds when creating (or patching) a link. Only pixels you own are attached; unknown IDs are ignored.

curl -X POST https://www.flyn.to/api/links \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "url": "https://example.com/sale",
    "pixelIds": ["a1b2c3d4-e5f6-7890-abcd-ef1234567890"]
  }'

The Link object

Behavior & limits

Confirm it's firing

After attaching a pixel, open the short link in a private / incognito window, then check the ad platform's live view:

• Meta, Events Manager → your pixel → Test Events (or the Meta Pixel Helper extension).
• Google Ads / GA4, Google Tag Assistant, or GA4 Realtime.
• TikTok / LinkedIn / others, each platform's pixel-helper extension or Events / Test panel.

You should see a PageView event from the flyn.to interstitial within a few seconds. Crawlers and bots are excluded, so always test with a real browser.

Tips for the best results

• Attach pixels to links you share off-platform (bio, email, SMS, DMs, partner sites), that is traffic the destination site cannot pixel on its own.
• Prefer a direct provider pixel (Meta, Google Ads, TikTok) over a GTM container. GTM is best-effort because the interstitial blocks unknown third-party scripts and may forward before slow tags fire.
• Let an audience reach your ad platform's minimum size (often a few hundred to a thousand people) before running retargeting ads.
• Attach multiple pixels to one link to build audiences on several platforms from the same traffic.

Further reading

• How to add a Meta (Facebook) pixel to any link , the step-by-step for the Meta Pixel, including pages you do not own.
• How to add a TikTok pixel to a link , TikTok Pixel setup plus Pixel Helper verification.
• Retargeting pixels and consent (GDPR, ePrivacy, CCPA) , the compliance guide to read before you launch.
• How to retarget people who click your affiliate links , the affiliate playbook: build an audience from clicks to merchant pages you do not own.
• Retarget anyone who clicks a link you do not own , six everyday use cases (sponsor links, shared docs, app stores, event pages, and more).
• Affiliate link tracking guide , the measurement side (subids, UTMs, attribution) that pairs with retargeting.