How Much Does Rebrandly Cost? Pricing Explained

Rebrandly has been around since 2015 and was one of the first platforms to put custom-domain link management at the center of the product instead of treating it as an enterprise upsell. With over 200,000 users, an active domain marketplace, and a wide integration roster, it earned a real category position. Flyn is a newer challenger with a different bet: more analytics, more growth features (A/B testing, deep links, dynamic QR), webhooks for developers, and a Pro plan priced to be a no-brainer for individual operators and small teams.

Both are good products. They are aimed at different buyers. This comparison walks the seams so you can pick the right side rather than picking a winner.

What Flyn is genuinely best at

• Deep, real-time analytics with city-level geo and period-over-period comparisons
• Built-in A/B testing with weights on up to 12 destinations
• Dynamic QR codes with scan tracking baked in
• Deep links that open content directly in 18 native apps
• Developer-first API with webhooks, generous rate limits, and typed SDKs
• Aggressive pricing, Pro at $9/month annual, lifetime at $249

What Rebrandly is genuinely best at

• Managing 5-20+ branded domains in a single workspace
• Discovering and registering premium branded domains via the in-app marketplace
• Tight workflow integrations with marketing automation tools like Zapier, Buffer, and Hootsuite
• Enterprise-grade brand controls (per-domain branding, slugs reservations, link policies)

Who this guide is for

If you are a growth marketer, indie founder, agency owner, or operator considering a switch, or someone evaluating both tools for a new project, this comparison covers the eight axes that actually matter: pricing, custom domains, analytics, A/B testing, API, link features, team collaboration, and migration.

This is the single biggest deciding factor for most teams.

The per-link pricing trap

Rebrandly's pricing scales by the number of branded links you create per billing period. If you cross a tier boundary, you pay the next plan up for the whole month. Most teams underestimate how many links they create, every blog post is 5+ links, every campaign is 3-10, every email send is at least one. Crossing 250 links in a month is trivial. Crossing 1,500 is normal for an active marketing team.

Flyn removed link counts from the pricing model entirely. Pro is unlimited. That kills the "should I delete this old link?" anxiety and the "do we need to upgrade this month?" Slack conversation.

The lifetime plan

Flyn offers a one-time $249 lifetime Pro license. Rebrandly does not. Over three years, the comparison is $249 vs $1,152 (Rebrandly Professional). For long-running side projects, indie SaaS, or agencies, lifetime usually wins outright.

Custom domains are Rebrandly's flagship feature. If you read their marketing, this is the thing they hammer hardest, and they back it up with real tooling.

Flyn's approach

Flyn's philosophy is "you already own the domain; we make the infrastructure invisible." You bring your domain (or buy it elsewhere, Namecheap, Cloudflare, Google), point a CNAME, and Flyn handles SSL automatically. Pro includes 3 custom domains, and you can add more via the team workspace.

Rebrandly's domain superpowers

• Built-in domain marketplace, search, register, and configure branded domains without leaving the dashboard
• Premium short domains, short branded TLDs (.link, .page, .co) curated and offered as upsells
• Per-domain policies, assign branding, default UTM templates, and slug reservation rules per domain
• Up to 25 custom domains on Premium tier ($99/month)
• Domain ownership transfer within the platform when domains are bought via the marketplace

SSL and verification

Both platforms auto-provision SSL via Let's Encrypt. Rebrandly's verification polls every few minutes; Flyn's verifies in real time and shows the actual DNS response, which speeds up debugging when a CNAME is misconfigured.

If you ship branded links and never look at the data, you're leaving money on the table. The question is which platform makes the data useful without exporting to a BI tool.

What Flyn ships on Pro

The free plan counts every click as it happens; Pro adds the breakdowns below.

• Real-time click streams, events appear in the dashboard within seconds
• Period-over-period comparisons, "this week vs last week" rendered automatically
• Auto-granularity, Flyn picks hourly, daily, or weekly buckets based on the date range you choose
• City-level geo on Pro, not gated behind an enterprise tier
• Per-link analytics pages with the full dashboard scoped to one link
• UTM-aware segmentation, pair with our UTM Parser to audit tagging consistency
• Sharable filtered views, every filter combination is a URL you can paste into Slack

What Rebrandly ships

• Click counts per link
• Geographic breakdown (country-level on most plans, city on higher tiers)
• Referrer data
• Device and browser breakdowns
• Standard date-range filtering
• CSV export

"We ran Rebrandly Professional for two years. The analytics were enough until the moment we needed to actually answer 'why did clicks spike Tuesday in Berlin?' We could see the spike but couldn't segment by referrer at city level. Switched to Flyn, saw it was a Reddit thread we hadn't known about, and got 4x the budget for that channel the next month.", Dane, Director of Marketing, B2B SaaS

Where Rebrandly's analytics still win

Rebrandly's analytics integrate cleanly with Google Analytics and a few enterprise BI tools out of the box. If your team's reporting stack already lives in GA4 + Looker Studio and you don't want to add a Flyn data source, Rebrandly's existing integrations are zero-friction. Flyn ships UTM-aware analytics that obviate most of this, but the lift is real on the GA side.

This is the most concrete gap between the two platforms.

Rebrandly

Rebrandly does not currently offer native A/B testing for link destinations. To run experiments on link routing, you need to use an external tool (Google Optimize when it existed, or a server-side workaround through your own infrastructure) or run two separate links and split traffic manually via campaign tagging, which defeats the purpose of having a single tracked link.

Flyn

Flyn Pro ships A/B testing as a built-in feature on every link. Open any link, toggle A/B testing on, paste up to 12 destination URLs, and type a whole-number weight from 0 to 999 beside each one, so any ratio between 1/99 and 99/1 is expressible. Flyn handles the randomization at the redirect level: every click is an independent weighted roll with no cookie, so the same visitor can land on a different variant on a later click. Bots and crawlers always get the primary destination. Variant performance is tracked in the analytics dashboard, clicks and share per destination. Flyn does not run a significance test or declare a winner for you.

What you can actually test

• Landing page V1 vs V2 in a paid ad campaign
• Two different sign-up flows from a podcast episode
• App store vs landing page from a QR code on print collateral
• Two CTAs in an email newsletter with the same short link
• Affiliate vs direct destinations from a specific influencer

Both platforms have public APIs. The difference is in what they prioritize.

Flyn's API surface

• Full REST coverage for links, domains, analytics
• Webhooks, real-time event streaming for link clicks, creates, updates and deletes
• First-party TypeScript SDK with full type coverage
• Code samples in JS, TS, Python, and curl for every endpoint
• Generous rate limits, 60 req/min reads, 10 req/min mutations
• Chrome extension for one-click shortening
• Developer docs structured for "I want to add link shortening to my app"

Rebrandly's API surface

• REST endpoints for link create/update/delete
• Domain operations (verify, list, configure)
• Workspace and account management
• Mature documentation with code samples
• Tight Zapier integration for no-code workflows
• Native integrations with Buffer, Hootsuite, Sprout Social

Webhooks: the big difference

Rebrandly does not currently offer webhooks. To get real-time event data, you have to poll the API on a schedule, which means delayed updates and wasted API calls. Flyn pushes events to your endpoint within seconds, fire a Slack alert when a tier-one link gets a click spike, sync events to your warehouse, trigger a marketing automation. This single capability changes what you can build.

Integration ecosystem

Flyn covers marketing automation use cases via its REST API and webhooks, which connect to Zapier through webhook triggers, slightly more setup, more flexibility long-term. Rebrandly has more native integrations with marketing automation suites: if your stack lives in Zapier and you connect it to Buffer, Hootsuite, Mailchimp, and HubSpot, Rebrandly's pre-built connectors will save you a few hours.

This is where Flyn pulls ahead on raw capability.

The deep links example

Both platforms can mobile deep-link in theory, Rebrandly handles iOS Universal Links and Android App Links on higher tiers. Flyn ships deep links for 18 specific platforms (Instagram profiles, TikTok videos, Spotify tracks, YouTube channels, etc.) with a UI that doesn't require you to read iOS docs. For platform-specific deep linking, Flyn's breadth is significantly wider.

Auto-expiry and password protection

Flyn lets you set a TTL or click cap on any link. When the timer or the cap hits, the link 404s. Useful for time-limited offers, gated content, beta access, and security-sensitive shares. Combined with password protection, you get a one-link gating system that Rebrandly doesn't natively replicate.

Rebrandly bundles team features into mid-tier plans; Flyn separates them as an add-on. Different philosophies, different price points.

Flyn's team model

• $4/seat add-on on top of any Pro plan ($9/month annual)
• Roles: owner, admin, member, viewer
• Shared link library, custom domains, folders, tags
• Per-user audit trail
• Individual analytics views with consistent underlying data
• Per-user API keys with role-scoped permissions

Rebrandly's team model

• Workspaces with multiple members on the $99/month Premium tier and above
• Roles: owner, admin, editor, viewer
• Shared link library and custom domains
• Per-user activity log
• SSO available on enterprise tier (quote-based)

The 5-seat math

Flyn Pro + 5 seats: $9 annual + (5 × $4) = $29/month ($348/year).

Rebrandly Premium with 5 seats: $99/month base ($1,188/year).

Rebrandly's seats are bundled into a plan that also gives you 3,500 links and 25 domains. Flyn unbundles, which means a 5-person team that only needs 3 domains saves ~$840/year. More on team setup for SaaS.

The big migration anxiety: "we have 1,800 links, our QR codes are printed, our email signatures point at our domain, what breaks?"

What survives the move

The three steps

1. Export from Rebrandly. Rebrandly documents link export through its API only: its Export links to CSV recipe writes a file with each link's ID, creation date, short URL and destination, one workspace at a time.
2. Import into Flyn. Add your custom domain in Flyn, then upload the file under Links, Import links (our guided migration page walks through it). Flyn recognises the file, previews every link for free, then recreates the links on your domain with the same slashtags.
3. Repoint the CNAME. In your DNS provider, add the TXT record Flyn shows under Settings, Domains and click Verify, then switch the CNAME on go.yourbrand.com from Rebrandly's target to cname.flyn.to. DNS usually updates within minutes but can take up to 48 hours. The short URLs you imported keep working once DNS points to Flyn and the SSL certificate is issued.

API integrations

If you have a SaaS app that creates links via Rebrandly's API, you'll need to update the base URL and auth token, plus any payload differences. Flyn ships a side-by-side API reference and most migrations require less than an hour of engineering time. Webhooks are an upgrade, not a 1:1 swap.

Here is the most honest framing we can give:

Choose Flyn if

• You're a solo creator, founder, marketer, or agency under 25 seats
• You currently pay Rebrandly $32-$99/month and want unlimited links at $9/month annual instead
• You need built-in A/B testing and don't want a separate experimentation tool
• You want deeper analytics, city-level geo, period comparisons, UTM segmentation
• You're building integrations and need webhooks + a typed SDK
• You ship campaigns that use dynamic QR codes and deep links to native apps
• You'd prefer to pay $249 lifetime once instead of renewing forever

Choose Rebrandly if

• You manage 5+ branded domains across multiple brands or regions and you want them all in one workspace
• You actively use the domain marketplace to discover and register short branded TLDs
• Your team's automation stack lives in Zapier + Buffer + Hootsuite and you don't want to add API glue
• Your buyer has a per-domain policy requirement (e.g. enforced UTM templates, slug reservations per brand)
• You operate at enterprise scale with a procurement process that already approves Rebrandly

The honest bottom line

For most of the link-shortening market, Flyn delivers more capability at one-third the cost. Rebrandly is a mature, well-built tool with a clear positioning around branded domains and integrations, and for the buyer profile it targets, enterprise, large agencies, multi-brand operations, it remains an excellent choice. If you're unsure, spin up a free Flyn account and run a side-by-side on a single campaign for two weeks. The data will decide for you.