Free Tool

4.9/5

Free Google Review Link Generator

Turn your Google Place ID into a direct one-click "Leave a review" link, plus copy-paste HTML and Markdown. No coding, 100% in your browser.

Your Google Place ID *

Paste your Place ID (or a writereview URL). Find my Place ID

Want to see which channel drives reviews?

Shorten your review link with Flyn to get a clean branded URL (go.yourshop.com/review), a QR code for in-store, and click analytics by source, receipts vs SMS vs email signature.

Shorten for free

How to Make a Google Review Link in 3 Steps

Get your Google Place ID

Open Google's Place ID Finder (linked under the input), search for your business, and copy the Place ID (it looks like ChIJN1t_tDeuEmsRUsoyG83frY4).

Paste it into the tool

Paste the Place ID into the field above. The tool instantly builds your direct writereview link, plus an HTML "Review us on Google" button and Markdown.

Share it everywhere

Add it to receipts, SMS follow-ups, your email signature, your website, and a QR code for in-store. Shorten it with Flyn to brand it and track which channel converts.

What Is a Google Review Link?

A Google review link is a direct URL that opens the "write a review" form for your business the moment someone clicks it. No searching, no scrolling, one tap, straight to the review.

The canonical format is search.google.com/local/writereview?placeid=<PLACE_ID>. The Place ID is the unique identifier Google assigns to your business listing, paste yours into the tool above and you get the finished link.

A complete Google review link:

https://search.google.com/local/writereview?placeid=ChIJN1t_tDeuEmsRUsoyG83frY4

Where to Put Your Google Review Link

The link only works if customers see it. These are the highest-converting placements, and the ones to track if you want to know what actually earns reviews.

Placement	Why it converts
Receipts & invoices	Customers are happiest right after the purchase. A short branded review URL on the receipt converts better than any later email.
Thank-you email	Add the link to the post-purchase email, the open rates are the highest you will ever see, so this is prime real-estate.
SMS follow-up	Send a short, polite SMS 24-48 hours after the visit with the review link. The single highest-converting channel for local businesses.
Email signature	Every business email you already send becomes a passive review request. Zero extra effort, compounding return.
In-store QR code	Print the link as a QR on table tents, packaging, or stickers. Use a Flyn dynamic QR so you can edit the destination without reprinting.
Social bios & website	A permanent place customers can find your review link long after a purchase. Pair with a clear "Loved it? Review us" CTA.

Pro tip

Use a separate Flyn short link for each placement (one for receipts, one for SMS, one for email). Same destination, separate click counts, so you can see which channel actually drives Google reviews instead of guessing.

Google Review Link Best Practices

Don't

Shorten and brand the URL (go.yourshop.com/review)

Send a 100-character writereview URL

Ask within 24 hours of the visit or purchase

Wait weeks until the experience is forgotten

Send the same request to every customer

Filter out unhappy customers (review gating)

Use a QR code for in-store and packaging

Make staff or customers type a long URL

Track clicks to find your best channel

Guess where your reviews actually come from

Pair the link with a clear, polite ask

Drop the link with no context or call-to-action

Turn Review Clicks Into a System

See what drives reviews

Track clicks by channel, receipt vs SMS vs email, so you know exactly which placement converts.

Branded & memorable

Turn the long writereview URL into go.yourshop.com/review, clean enough for a receipt or business card.

Dynamic QR for in-store

Print once. If your Place ID ever changes, edit the destination, no reprint and no broken signage. Free on every plan.

A/B test your wording

Split-test "Leave us a review" vs "Tell us how we did", see which call-to-action actually earns more reviews (Pro).

Frequently Asked Questions

What is a Google review link?

A Google review link is a direct URL that opens the "write a review" form for your business as soon as someone clicks it. The canonical format is https://search.google.com/local/writereview?placeid=<YOUR_PLACE_ID>. Instead of asking customers to search for your business and hunt for the review button, one tap drops them straight into the form.

How do I find my Google Place ID?

The fastest way is Google's official Place ID Finder (linked under the input above). Type your business name, pick it from the dropdown, and copy the Place ID, it looks like ChIJN1t_tDeuEmsRUsoyG83frY4. You can also get it from your Google Business Profile under "Info" and from the Google Maps share URL of your business page.

How does the writereview link actually work?

Google has a built-in endpoint at search.google.com/local/writereview that accepts a placeid query parameter. When a signed-in Google user opens that URL, Google opens the review form for the business referenced by that Place ID. It is an official, supported URL, the same one Google's own marketing tools build for you.

Where should I share my Google review link?

Anywhere you already talk to customers: receipts and invoices, thank-you emails, post-purchase SMS, your email signature, your website footer, social bios, and printed signage / table tents. The link works in any of those, and you can shorten it (and turn it into a QR) for the offline channels.

Why is a direct review link better than telling customers to search?

Every extra step loses a percentage of would-be reviewers. "Search for us on Google and click Reviews and then Write a review" is at least four steps; a direct link is one tap. Businesses that switch from "find us online" to a one-tap review link routinely see review volume jump several times over.

Can I track who clicks my Google review link?

Not on the raw URL, Google does not report clicks on writereview links. If you shorten the link with Flyn, every click is logged with location, device, and referrer, so you can see whether receipts, SMS, or your email signature drive the most review intent. That is how you stop guessing and start improving.

Is it against Google's policy to ask customers for reviews?

No, Google explicitly allows asking customers for reviews and provides this writereview link for that purpose. What is against policy is "review gating" (only inviting happy customers and filtering out unhappy ones), buying reviews, and offering rewards in exchange for reviews. Ask everyone the same way and you are fine.

Can I put the review link in an email signature, receipt, or SMS?

Yes, those are some of the highest-converting placements. For receipts and SMS, shorten the link first; a 100-character review URL on a receipt is hard to type and easy to ignore, while go.yourshop.com/review fits the line and is memorable. Use the link, not a screenshot, so it stays clickable.

How do I turn the review link into a QR code for in-store?

Generate any QR code from the link and print it on signage, table tents, or stickers. If you use a Flyn short link and a dynamic QR, you can edit the destination later without reprinting, useful if your Place ID ever changes or if you want to A/B test landing pages. You also see scan counts so you know which sign actually works.

What is the difference between a Place ID, CID, and g.page/r link?

Place ID is the modern, documented identifier (the ChIJ… string) and is what writereview links use. CID is an older numeric ID for a Maps listing, useful for legacy maps URLs but not for writereview. g.page/r/<code>/review is the short URL Google gives you inside the Google Business Profile dashboard for the same review form, both formats open the same dialog.

Why is the review form opening for the wrong business?

Almost always a wrong Place ID, Google has multiple listings for the same name in different cities. Re-check your business in the Place ID Finder, copy the ID carefully, and rebuild the link above. If you have just changed your address or phone, Google may briefly serve an old cached listing, wait a few hours and confirm in your Business Profile.

Does Google allow review gating or filtering customers?

No. Sending the review link only to customers you expect to give 5 stars (and sending unhappy ones to a private form) is called review gating and violates Google's policy, it can get your reviews and listing penalised. Send the same review request to everyone and let real feedback land; respond professionally to anything negative.

Turn happy customers into reviews

A direct review link gets you to one tap. A Flyn link tells you which channel, receipt, SMS, email, or QR, actually drove the review, so you can double down on what works.

Start free, no credit card Read the API Docs