Free URL Cleaner

UTM (Urchin Tracking Module) parameters are tags added to URLs to track where traffic comes from. They include utm_source (which site sent the traffic), utm_medium (the marketing channel like email or CPC), utm_campaign (the specific campaign name), utm_term (paid search keywords), utm_content (which ad or link variation was clicked), and utm_id (a unique campaign identifier). Google Analytics and other analytics tools use these parameters to attribute traffic to the correct marketing campaigns.

Cleaning tracking parameters from URLs has several benefits. First, it improves privacy by removing identifiers that platforms like Facebook (fbclid) and Google (gclid) use to track you across the web. Second, clean URLs are shorter, easier to share, and look more professional. Third, removing tracking clutter from bookmarked URLs prevents confusion when you revisit them. Fourth, pasting clean URLs into documents and messages avoids sharing your tracking data with others.

UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id) are always safe to remove because they are only used for analytics tracking and never affect page content. Platform click IDs like fbclid, gclid, msclkid, and twclid are also safe to remove because they are added automatically by ad platforms and are not needed to load the page. HubSpot tracking parameters (_hsenc, _hsmi, __hstc) can also be safely removed. Only use the "nuclear" option (remove all params) with caution, as some query parameters like search queries (?q=) or pagination (?page=2) are functional.

fbclid (Facebook Click ID) is a unique tracking parameter that Facebook automatically appends to every outbound link clicked on its platform. It allows Facebook to track which users clicked which links, measure ad performance, and build cross-site browsing profiles. The fbclid parameter is not needed to load the destination page and can always be safely removed. Removing it helps protect your privacy by breaking Facebook's ability to track your click behavior across the web.

gclid (Google Click ID) is a tracking parameter that Google Ads automatically appends to destination URLs when auto-tagging is enabled. It connects a Google Ads click to website activity in Google Analytics, allowing advertisers to see which keywords and ads drove conversions. Like fbclid, the gclid parameter is not needed to load the destination page. Related parameters include gclsrc (click source), dclid (DoubleClick ID), gbraid (iOS attribution), and wbraid (web-to-app attribution).

No, removing tracking parameters does not break the destination page in the vast majority of cases. UTM parameters, click IDs (fbclid, gclid, msclkid), and analytics tokens are read by JavaScript tracking scripts but are not required to load page content. The only time removing parameters could cause issues is if a site uses query parameters for functional purposes, like ?id=123 for a product ID or ?q=search for search queries. Our tool only removes known tracking parameters by default and leaves functional parameters untouched.

Yes, our URL cleaner supports bulk mode. Paste multiple URLs into the input field, one per line, and all of them will be cleaned simultaneously. The tool shows a before/after comparison for each URL, highlights which parameters were removed, and gives you a total count of removed parameters. You can copy all cleaned URLs at once with a single click.

Yes, this tool is completely private. All URL cleaning happens in your browser using client-side JavaScript. No URLs are sent to our servers. The optional history feature stores your last 20 cleaned URLs in your browser's localStorage only, which you can clear at any time. We do not log, track, or store any URLs you paste into this tool.

UTM parameters are manually added by marketers to track campaigns in analytics tools. They are human-readable (e.g., utm_source=newsletter) and consistent across clicks. Click IDs like fbclid, gclid, and msclkid are automatically generated by advertising platforms and are unique to each individual click. Click IDs are long, random strings used for conversion tracking and cross-site attribution. Both types are safe to remove for privacy purposes, but click IDs are more privacy-invasive because they uniquely identify individual users.

HubSpot adds several tracking parameters to URLs: _hsenc (encrypted tracking token), _hsmi (email message ID), __hstc (main tracking cookie value), __hsfp (browser fingerprint hash), and __hssc (session counter). Parameters starting with hsa_ are used by HubSpot Ads tracking. All of these are analytics-only parameters used to attribute website visits to HubSpot contacts and campaigns. They are safe to remove and do not affect page functionality.